Broad River Water Authority
about our partnership
Broad River Water Authority came to us as a public utility needing a more personal and approachable image. Despite their deep commitment to serving the community and their relentless push for state-of-the-art infrastructure, their government-based branding conveyed an impersonal message.
what we achieved
Branding
OLD LOGO
NEW LOGO
What Does It Mean?
We helped transform Broad River Water Authority's image by incorporating two interlocking water drop outlines. One drop holding the next represents how Broad River Water Authority holds itself accountable to the public and partners with them. The dots flowing through the droplets symbolize their ongoing efforts to stay at the forefront of technological innovation and dedication to exceptional service. And yes, this rebranding took place before we rebranded the entire county.
Consumer Facing Applications
Your brand should be part of everything you do. Maria, the executive director of Broad River Water Authority, knows the power of having a cohesive brand. Shortly after rebranding, this utility company was moving to the hustle and bustle of Main Street. They needed Artifacturing's help in transforming an old bank into their future home, which involved restructuring walls and ceilings, fixtures and finishes, and environmental signage. We gladly stepped in to extend their brand into the space and translated it to their vehicles as well.
Work Stories
Broad River Water Authority partnered with Artifacturing in 2019 for a rebranding campaign including a new logo. They thoughtfully captured our vision into an image that we are proud to use on facilities, communications and promotional materials. In 2020, the team assisted with the remodel of our business office transforming an old bank building into a welcoming hub to serve our customers and a comfortable work space for administrative staff. Artifacturing’s team consists of creative, polished, and passionate professionals! Highly recommend!
Maria Hunnicutt, Executive Director of Broad River Water Authority
